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After taking some time to study the design brief, I decided it would be best to combine elements of the current brand guidelines, but also introduce some fresh ideas, ones that I felt would fit in well with the brand identity.
The process would be to do research around the subject/brand, then take my findings and draw up initial ideas, and finally I put this all together into my final designs. I started by researching competitors, producing moodboards, finding suitable brand imagery for the project, and also using Google Trends to analyse terminology that could be used for a podcast title.
After using Google Trends I had settled on the title of 'Patient Focused Podcast', this was a combination of using on brand language and high ranking keywords within the focus area. My research of competitor Podcast landing pages identified that many of them were very basic, and lacked usability, this was specifically important to me as I had recognised early on that I needed to ensure that the focus would always be around the user being able to access the content as easily as possible. This impacted my wireframe considerably when designing the layout, ensuring that the 'Play' buttons were accessible in the opening viewport.
I then presented the project as a 16 page presentation to the client, taking them through the whole process from start to finish. I explained how the design decisions made were user-centric, focusing on intuitive interactions, and provided captivating visuals, along with consistent branding. The social media post mockups reinforced the unified presence, and the interactive wireframe provided insight into the user journey.
Here are my latest projects I have been working on, if you want to view more then click the link below!
Here are my latest projects I have been working on, if you want to view more then click the link below!
