I conducted extensive research on competitor websites to identify industry trends, best practices, and areas for differentiation. By analysing competitor sites, I gained insights into their strengths and weaknesses, enabling me to leverage opportunities to enhance my client's website. I was also able to use Google analytics to help the client find a focus point/tag line which would direct more traffic to the site, due to the niche nature of the business.
During the proposal stage of the Airsurdis website design, I outlined a clear and intuitive site architecture that organizes content effectively for easy navigation. Additionally, I present low-fidelity wireframes, enabling the client to visualize the initial design direction and provide valuable feedback for further refinement. Alongside these elements, I offer an estimated timeline, outlining key milestones to ensure transparency and collaboration throughout the project, setting the groundwork for a successful and comprehensive website design process.
During the prototype and design stages, I created high-fidelity mock-ups that incorporate the company's branding and design elements consistently. These mock-ups are then turned into a functional prototype for interactive testing and validation of the user experience. To ensure a smooth implementation, I provide a comprehensive handover document to the web developers, containing design guidelines, image assets, and interaction instructions. This collaborative approach guarantees a visually appealing website with a seamless user experience. I also provide marketing support to Airsurdis by providing Data sheets for each product, to help them in the field.