TIMING

10 Weeks

DELIVERABLES

• Customer survey
• Pain point identifier
• Proposed Solution

Working closely with an external agency, we developed a refined brand message that seamlessly integrated with the new visual identity. This collaboration ensured that both the design and messaging worked together to create a stronger, more cohesive brand, reinforcing Advancis Medical’s position in the industry.

Insights from our survey revealed key pain points, including inconsistent branding and unclear messaging. We addressed these by creating a cohesive design system and refining communication, ensuring a clearer, more unified brand experience across all touchpoints.

TIMING

12 Weeks

DELIVERABLES

• Redesigned Website
• Updated brand guidelines
• Rebrand Rollout

Once the new designs were finalized, we strategically rolled them out across all platforms, including digital, print, and event materials. This involved updating the website, business cards, brochures, and brand guidelines to reflect the cohesive new identity. The rollout was carefully coordinated to ensure consistency across all touchpoints. Since the launch, the rebrand has received excellent feedback from both clients and industry professionals, praising the refreshed design for its modern appeal and strong, clear messaging, which has further strengthened Advancis Medical's position in the market.

TIMING

2 Weeks

DELIVERABLES

• Rebranded Website

To suit the new brand image, I carefully adapted both the visual design and wording to align with the refreshed identity. This built upon the already redesigned website here.The updated logo, colour palette, and typography were incorporated consistently across all materials, while the messaging was refined to reflect the company’s new look.