Brightwake

Advancis Medical

Website Redesign

Project Overview

The Brightwake website was in need of redesigning to refocus its content and design a more user friendly, responsive solution to meet the needs of the business. The project was completed in house with a page builder, eliminating the need to use a development agency as this was a quick turnaround.

UI&UX

Research

Wireframing

Prototyping

Graphic design

Google Analytics

CMS Management

Discovery & Research

TIMING

1 Weeks

DELIVERABLES

Workshop Summary
Competitor Analysis
Proposed Sitemap

Despite this being a very quick turnaround project, I ensured I audited the website in the exact same way that I would approach a longer project. I made sure to conduct research including competitor analysis, internal workshops/meeting to understand requirements, and an overview of the current sitemap.

Proposal & Wireframes

TIMING

0.5 Weeks

DELIVERABLES

Site Architecture
Low Fidelity Wirefame
Estimated Timeline

I then approached proposing a new sitemap to the team, taking all of the primary research into consideration, then produced a wireframe prototype to ensure content was correct before moving forward to the pagebuilder.

Prototype & Design

TIMING

2 Weeks

DELIVERABLES

Fully built prototype
10 Page Website via Gemspages
Post build
CMS & SEO

I then began building out the site using Gempages, a Shopify plugin that enabled me to design the website within a real time page builder, this helped considerably with time as I had full control of not only the design, but the themes and styles. Once built, the pages remain in an extremely easy to use editor, enabling on the fly changes without the need for a developer.